Winning over the Media Part 1
I was catching up with a lovely friend recently, chatting and celebrating as she was recently announced one of the Top 5 Home Stagers IN THE WORLD! Pretty awesome! And not only awesome, but extremely newsworthy. I have no doubt you’ll be seeing and reading a lot more about her very soon.
Our catch up got me reflecting on how the media has played a huge role in my app, The Baby Diaries, being downloaded across the world. It also had me thinking about how I could share my own lessons about winning over the media with YOU!
So … I decided to put together a 3-part mini-masterclass for you, and today is Part 1.
In the first mini-masterclass I’m sharing my tips on the best ways to get your brand in front of the world for free via the media.
In this video I’ll take you through the first steps including:
- How to build rapport with journalists to increase the chances of success
- How sending a press release (the right way) is actually providing the journalist with a favour of sorts
- Why one size does not fit all anymore
- And how to ensure you are a reliable source.
If you get this first part right you’re well on your way to media success!
This is a 3-part series so be sure to keep an eye on your inbox or on the Facebook Page for Part 2 next week.
Also (drumroll), in the video I am announcing that the doors to my 6 Steps to Shine Program ARE NOW OPEN! I decided to open early to give you a head start so that 2016 WILL be your year to shine! You can find out all about the Program including each Module here.
I’d love to work with you to ensure your success … and to ensure you’re not doing this all on your own! There’s no fun in that.
Have a wonderful week!
PS: If you don’t yet have a media contacts database, start one today! Or sign up to the 6 Steps to Shine Program and receive one as part of your Media Tool Kit.