Investing in Yourself

We all know that we need to invest in ourselves and our business … but how do we decide where to invest?

It goes without saying that no one was born with all of the skills and knowledge to run a successful business, and so we need to make investments, large and small, into our own personal and professional development.

If you ever worked for someone else (or perhaps you still do) you’ll remember that Training & Development were things that the business HAD to invest in. A team who were not learning and evolving would almost certainly stagnate, and interrupt business efficiency and effectiveness.

But once we start working for ourselves we don’t always invest the time and money into this ongoing development. Why? Perhaps we just get so busy “doing” that we don’t make time for “learning”… or perhaps we look at the price and just can’t justify the investment.

If this is something you’ve experienced, then you’ll be very happy to know that making the right investment, large or small, will actually SAVE MONEY and MAKE MONEY simultaneously!

How? Well … think about this example: In the early days of The Baby Diaries I was paying thousands of dollars each year in “pay and pray” marketing … that is marketing where I handed over the money and then prayed that it would drive sales. After investing in Partnership Marketing training I no longer pay for any advertising, saving thousands, and I now have my App marketed by others for FREE … that investment has not only saved me money, but has driven more downloads than any paid advert ever could.

So if you’re currently spending money on areas that aren’t returning on the investment or you’re looking to increase profitability and you can see that there are new skills that would benefit you and your business, then it’s time to invest! It doesn’t matter if it’s a small investment like a book or Course, or a larger investment … as long as you can see that the investment will come back in the form of savings, sales, and skills, then it’s a good investment.

I have personally just signed up for a new course myself! I’m very excited as it’s something I’ve been wanting to do for some time.

My own course, 6 Steps to Shine Online is also available at the moment, but only until midnight tomorrow night so if you’re looking for a short e-course (6 hours total) from home, with high impact then perhaps this is an investment worth considering.

Whatever you decide, just keep investing in yourself and your business and you can’t lose.

I LOVE hearing news and stories about investments, so please come and share on the FB Page. There’s a growing community of amazing female entrepreneurs just like you in the group!

Have a fantastic week!

Tara x

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