Appsolute Freedom

About Me

Tara O'Connell

Meaning: “A driven (sometimes red, sometimes brown, sometimes auburn-haired) gal on a mission to help female business owners live their best life by SHINING online”

Adjectives: authentic, real, driven, futuristic. My sister thinks I’m funny (in a good way, not a weird way) and my 2 boys think I’m caring (and sometimes embarrassing).


Meaning: Sparkle, Glow, Glimmer, Beam, Radiant, Luminous, to Stand out from the crowd.



So …

You’ve got a great business or business idea

But it’s all taking a lot longer than you expected to really take flight

You’re feeling frustrated and you’re earning less than you had hoped

You’re starting to worry that this lifestyle business isn’t giving you the lifestyle you’d imagined

And (GULP) you’re wondering if it was such a good idea!

Here’s the good news

There may be a gap between your dream and your current reality but that doesn’t mean you can’t have the success you dreamed of!  In fact I’ve never come across a business that can’t be improved.

You’re in the right place!

Imagine having more financial freedom, more flexibility and ultimately more sales … what impact would that have?

Hold onto that thought because it can happen! I am living proof.

The Back-Story

A few years ago I was sitting where you are now. I had launched an online business, an App called The Baby Diaries. Within a short time I felt frustrated that App sales were not as high as I’d predicted.

I quickly realised that in the online world “build it and they will come” simply doesn’t exist. You need specific strategies to ensure you stand out in the global crowd and SHINE.

I was starting to worry that the business wouldn’t be a success, that I had wasted the money I’d invested and that I may have to abandon my dream.

But I’m not one to give up easily and I knew that if 1% of Apps and 10% of online businesses succeed, that I could succeed (and you can too!).

Fast Forward 2 years

After attending 50+ webinars, spending tens of $thousands on training programs and reading dozens of books; I’m happy to say that I became part of the minority. I finally identified the blueprint to build a successful lifestyle business. I felt fulfilled and valuable – I know I’m making a worthwhile contribution to my life and so many others’ … and now I want to inspire and empower you to do the same, to live the life you dreamed when you started your business.

Fast Forward to Now

The good news is that I’ve consolidated my blueprint to Shine Online into the Shine Online program where I give business owners step by step actions and guidance to grow their business fast and start living their best life.

To have a look at what’s included you can head over here.

You might also like my free “SHINE Business Growth Checklist” to help you identify any areas that may be holding you back from growth.

What does the rest of my life look like?

You’ll never hear me talk about a Work-Life balance because I believe we have one life and our work is part of that. BUT the other parts of my life are pretty cool too!

Tara and her boys

I have two boys born 11 years apart (I may as well have had the first in the 1960s for the amount of changes in parenting & technology that took place in that 11 years!). I live in a coastal town called Newcastle on the East Coast of Australia. I have a habit of buying more books than any human could possibly read; and I love getting outdoors as much as possible. Oh and Travel … I could talk about travel ALL DAY.

Tara Travelling

Ultimately I just love connecting and communicating with just about anyone!

I’ve been running my own company now for almost 10 years after deciding that life as a CEO was great, but I wanted to be my own boss rather than someone else’s. And I’ve been known to work in my yoga pants as often as I can!

The Official Bio (where I get to write about myself and make it sound like someone else wrote it!)

Tara O’Connell is creator of the globally successful App “The Baby Diaries”. She is an award winning entrepreneur, an author, speaker and CEO of her 2 companies. She inspires and empowers thousands of female entrepreneurs around the world to take action and achieve online success every day.

After spending 8 years as CEO of a national not-for-profit organisation, Tara created The Baby Diaries app shortly after having her second child. Her decision to exit the world of working long hours for someone else, Tara set about ensuring The Baby Diaries was a global success. The App has now been downloaded on every Continent in 15 different languages and was recently showcased by Nine’s Today Program as one of 3 must-have apps for new parents.

With only 10% of online businesses being ‘successful’ Tara’s journey to success is a guiding star for all women working in the online business world. Tara has combined all of her knowledge of creating a successful online business into a simple 6 step online program for female entrepreneurs.

As a highly skilled business mentor, Tara knows that creating a business is only just the beginning.

Phew … that was a long coffee catch up!

Want to connect with more a bit more? Awesome! Come on over to my Facebook Page and say hi! There’s a fabulous community of amazing driven women all waiting to meet you.

Have a fantastic day!


Tara x

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